Young & Amazing: An independently owned early learning centre for children aged 3 months to 5 years of age. The client were also building the centre on a site fit for purpose to meet statutory compliance standards from the Ministry of Education.
The client required a new name for the centre and professional looking marketing material with stand out aimed at parents.
We conducted a visual audit of the child care market specifically assessing the naming conventions and the communications material after which a strategy & naming brainstorming sessions were held. We came up with and recommended \’Young & Amazing\’ as the brand name.
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